It’s what attracted us as kids to eat cereal; half of it was to find the most sugar-filled cereal possible, and the other half was the connection we had with the brand of cereal. As children (and even as adults), who doesn’t remember Frosted Flakes, Fruit Loops, Trix, Captain Crunch, and Lucky Charms? These five brands are well known for children because they were boxed up in colorful boxes, but their mascot was also just as colorful. Tony the Tiger, Toucan Sam, the Trix Rabbit, Cap’n Crunch, and Lucky the Leprechaun, respectively, were are animated so vividly and were colored in sync with their respective cereal. The colors matched, each mascot had commercials that had animated characters, and the brand became more famous because of this.
Tony the Tiger officially became Frosted Flakes’s official mascot in 1952 and competed against several other potentials. A graphic designer won the contest that competed against an elephant, a kangaroo, and a Gnu. The animated tiger had commercials where he testified that Frosted Flakes were “GREEAAATTT!” The look of Tony the Tiger also added to the success: looking like a healthy lion with a bandana around his neck, Tony usually was surrounded by children in the commercials while performing athletic activities. Something that usually helped consumers, considering Frosted Flakes comprised of lots of sugar…
Toucan Sam came to the spotlight in 1963 and became Fruit Loop’s mascot, which minimal changes since then. The way he appears has changed, but very subtlety. The colors around his beak changed from being two pink stripes, to feature stripes that match the color of the cereal (red, orange, and yellow). Toucan Sam also had a motto during his commercials (“Follow my nose!”) and was famously voiced by Mel Blanc, the same person who voiced Bugs Bunny, Daffy Duck, and various other famous characters.
The Trix Rabbit doesn’t have his own unique name, but has been the mascot for Trix cereal since 1959. He looks like a regular rabbit, but is unique compared to his other cereal mascot colleagues: he never actually can eat the cereal. Famously known as always chasing after his Trix, but always failing, the Trix Rabbit was known to dress up in lavish outfits to disguise himself from the children taking his cereal. Even though the cereal itself had to lower its sugar content because it was too high, its fame hadn’t lowered.
Cap’n Crunch (full name: Horatio Magellan Crunch) was the mascot and brand for the Captain Crunch cereal, which was a spin-off of the Quaker Oats oatmeal brand. Since 1963, Cap’n Crunch was the face for the cereal and would reward the children in the commercial with his cereal and “crunch-a-tize.” Looking like a younger, more colorful, and more modern version of the Quaker Oats brand, Cap’n Crunch was the face of the Captain Crunch brand that produced more than 20 versions of the original cereal.
Lucky the Leprechaun was created in 1963 to be the face of Lucky Charms because they wanted to have a mascot that paralleled with the 1960s feel in society. The “charm” came about with the attraction of charm bracelets, and the Scottish Lucky was a different kind of mascot that attracted a new audience. He wore the clothes that was believed to be worn by leprechauns, and would always sing a famous song throughout his commercials showcasing his marshmallow pieces in his cereal.